Volkswagen Vehiculos Comerciales broke its sales record in Mexico in 2012, by selling 7,908 units, for a 10.8% increase over 2011.
This record was achieved, among other factors, thanks to the sales of Saviero pick up truck, selling 4,142 units between January and December, 309 units more than in 2011, which translates into 8.1% growth.
Crafter was also among the models with a larger share of the market, closing the year with 125.8% growth after selling 575 units more than in even term last year.
Another model with an outstanding behavior in the Mexican market was Transporter, with 42.7% increase in sales, selling 579 units more than in 2011.
You might also be interested in:
The Netherlands and the agricultural sector have always been closely connected. Some 24% of the world’s trade in horticultural products is in Dutch hands, while 50% of global trade in floricultural products are controlled by Dutch companies. The Netherlands is the world’s number one in greenhouse horticulture, the number one producer of onions, and the number one exporter (in value) of fresh vegetables.
Consumer behaviour and expectations have suddenly leap-frogged and the business must evolve; everyone is playing catch-up. To stay relevant, now is the time to revisit key assumptions of the past.