Ag-tech investments are up by 32% to $2.6 billion in 2018, so what's the bad news?
Good News: Ag-tech investments are up by 32% to $2.6 billion.
Bad news: There is so much money going into the Ag-tech sector that it's hard to know what's serious and what is speculative. Forbes magazine has listed the Top 25 Most Innovative Ag-Tech Startups, so read on...
https://www.forbes.com/sites/maggiemcgrath/2018/06/27/the-25-most-innovative-agtech-startups-in-2018/#1a93fc352302
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The Netherlands and the agricultural sector have always been closely connected. Some 24% of the world’s trade in horticultural products is in Dutch hands, while 50% of global trade in floricultural products are controlled by Dutch companies. The Netherlands is the world’s number one in greenhouse horticulture, the number one producer of onions, and the number one exporter (in value) of fresh vegetables.
Consumer behaviour and expectations have suddenly leap-frogged and the business must evolve; everyone is playing catch-up. To stay relevant, now is the time to revisit key assumptions of the past.