In 2006 Bombardier, the world’s third-largest commercial airplane builder, opened a factory in the central Mexican state of Querétero. At the time, Querétero only hosted two other aerospace companies, and the total number of jobs generated by the industry in the state numbered about 100.
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The Netherlands and the agricultural sector have always been closely connected. Some 24% of the world’s trade in horticultural products is in Dutch hands, while 50% of global trade in floricultural products are controlled by Dutch companies. The Netherlands is the world’s number one in greenhouse horticulture, the number one producer of onions, and the number one exporter (in value) of fresh vegetables.
Consumer behaviour and expectations have suddenly leap-frogged and the business must evolve; everyone is playing catch-up. To stay relevant, now is the time to revisit key assumptions of the past.
