Kia's annual target of 50,000 cars is just around the corner
South Korea's automaker Kia Motors Corp. again renewed its monthly sales record in Mexico in July, market data showed, suggesting its annual target of 50,000 cars is just around the corner.
The carmaker sold 5,510 cars, including light trucks, in Mexico last month, up more than 260 percent from the same month last year, according to the data from AMIA, the Association of Auto Manufacturers in Mexico.
Kia began selling its cars in Mexico in July 2015, but its sales have been on a steady rise ever since.
In January, the carmaker sold 3,110 cars in Mexico, followed by 3,146 in February and 3,381 the next month. The number breached the 5,000 mark for the first time in May.
In the January-July period, Kia Motors sold 29,006 cars there, surpassing the 19,822 cars sold by its bigger affiliate Hyundai Motor Co.
With its monthly sales record renewed every month, Kia Motors' market share came to 3.4 percent in the cited period. The company is seeking to boost its market share to 5 percent by 2020.
Such an increase in sales follows the construction of a production facility with an annual capacity of 300,000 cars in Mexico earlier in the year.
"The Mexico plant will work as a production facility for the North American region, as well as Central and South America, while meeting demands in Mexico," a company official said.
You might also be interested in:
If you want to win the war for talent, skills-based hiring must be a part of your strategy. Judging talent by degrees alone is not enough.
The impact that the COVID-19 pandemic has had on the world is mind blowing. It is hard to fathom. Industry has changed, and the way we do business is different.