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Berries: Business Opportunity for Mexico

Admin | 03.04.2013

In the last seven years, the country became one of the world's leading producers of red fruits or berries (strawberry, raspberry, blackberry, cranberry, cherry and currant, etc.), therefore growing these export products represents one of the profitable businesses in Mexico, specially for seven states, including Jalisco, Michoacan and Baja California.

The most current data indicates that until 2011, in Mexico there were about 400 thousand tons of berries, which had a value of seven thousand 19 million pesos, according to the Secretariat of Agriculture, Livestock, Rural Development, Ficheries and Food (Sagarpa).

Currently, said Cesar Segura, project manager of Agricultural Market Consultative Group (GCMA), domestic production of red fruits centers in the states of Hidalgo, Estado de Mexico, Guerrero, Chihuahua, Baja California, Michoacan and Jalisco, among others.

Of these, the last three provide the bulk of domestic production, since they possess a sowed surface with more than 20,000 hectares. Michoacan contributes 62.9% of production; Baja California with 21.7%, and 7.6% in Jalisco.

The article entitled "The Raspberry productive reality in the United States and Mexico", written by the Office of Studies and Agricultural Policies of Chile (ODEPA), confirms the importance of the U.S. market for Mexican berries, and ensures that these fruits have even more potential.

ODEPA's research says that growing berries offers high profitability to Mexican producers mainly by two factors:

- This product accedes to a window of very high prices, in comparison with the production of the U.S.

- The low cost of production per kilo, in comparison with the cost of production in American territory.

The article concludes that these factors make the production and commercialization of berries attractive and competitive in the agricultural sector in Mexico, where some companies now produce from 10 to 13 tons of these fruits per year.