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The State of Puebla was chosen as the site for Audi’s new plant in Mexico

Admin | 06.09.2012

Over a dozen sites were considered, compared against each other and assessed, and now the decision has been made: Audi will build a new plant in the Americas, and it will be located northeast of Puebla City, in San Jose Chiapa in central Mexico. This is the decision made jointly by Audi’s Supervisory Board and Volkswagen Group’s top management. Construction of the new plant is a milestone in Audi’s 2020 Growth Strategy.

Over a dozen sites were considered, compared against each other and assessed, and now the decision has been made: Audi will build a new plant in the Americas, and it will be located northeast of Puebla City, in San Jose Chiapa in central Mexico. This is the decision made jointly by Audi’s Supervisory Board and Volkswagen Group’s top management. Construction of the new plant is a milestone in Audi’s 2020 Growth Strategy.

Ground conditions, logistical links, infrastructure, qualified labor and living standards; these have been the decisive criteria to choose the site.

“With this production plant in the State of Puebla we meet essential requirements for our growth strategy and we will also be in the position to expand our activities in markets at the Americas”, Rupert Stadler, Chairman of the Board of Management of AUDI AG, said. The site chosen offers the best condition to supply the global market from Mexico, he affirmed and further added: “We appreciate the great support the Federal Government and the State of Puebla have given us for this project”.

After intense conversations with governments from several states, the best recommendation finally fell on the State of Puebla. The Mexican Government was also involved in the selection process with a high degree of commitment. “We congratulate Audi for this decision. We are positive that this decision creates the best conditions to meet the company’s strategic goals”, Rafael Moreno Valle, Puebla Governor said. He further added: “We are proud that Audi, a European leader in the assembly of hi-end autos will soon manufacture their products in our country; Mexico will receive the company with open arms”, the Governor assured.

“This new plant will be the most modern in Audi’s production network in resources and manufacturing processes efficiency”, according to Frank Dreves, Board Member for Production. “With Audi’s production system, we achieve premium quality production in each of our automobiles assembly sites”.

The State of Puebla was also chosen due to its central location, good logistics links and the renowned universities and institutes of technology found there. “For the construction of a new site, it is important to find qualified associates locally. A decisive factor was also education, we also considered schools with international recognition for the children of our collaborators coming to Mexico”, Thomas Sigi, Board Member for Human Resources, emphasized. “Therefore, schools and universities found here were of great importance to choose the site. But living standards also played a role, health care and our collaborators’ safety are key factors”, Sigi said.

Audi’s Workers Union also approved the company’s decision. Peter Mosch, Chairman of the General Union Committee, said: “The new site in Mexico provides for continuous growth and at the same time ensures optimum use of plants in Germany. In the future, these plants must play a role as technology development centers. This considers the development of innovating production processes for the use of new materials and assembly technologies, as well as focusing on electric mobility field. For employees, this translates into attractive positions, which are both safe and offer additional professional perspectives. In addition, we have entered an agreement with the company to ensure employment until the end of 2018”.

At their plant in Mexico, Audi will manufacture the successor of their current model SUV Audi Q5, with annual production planned in 150,000 units. Production is expected to start in 2016. After entering the agreements, excavators could start working this year to break the ground at the State of Puebla. Construction works to raise the plant’s buildings are expected to start by the summer of 2013.

Source: http://maquilaportal.com

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